Thanks to their love of smart mobile devices, consumers have shaken retail to its foundations. With brand new digital paths-to-purchase, times have truly changed, and retailers are absorbing what that change means to their businesses. In this, our 3rd annual benchmark on the state of Mobile in Retail, we wanted to find out exactly how retailers are responding to these new challenges — and how the best are able to convert them into opportunity.
Mobile in Retail: Reality Sets In contains analysis of the business drivers, opportunities, and organizational constraints surrounding consumer mobile strategies in retail. It also offers baseline recommendations for navigating the future of mobile, particularly as retailers struggle with evolving consumer shopping behavior. The report is part of RSR Research’s ongoing efforts to provide market intelligence on retail technology trends, is sponsored by SAP.
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