Social Media’s Impact on Customer Engagement
Social media channels offer forward-thinking retailers a true chance to engage with customers the way they live, and in return, the way they shop. Properly executed, social media offers the opportunity...
View ArticleEnabling Buy Anywhere – Get Anywhere: The Future of Cross-Channel
Empowered by new technologies, consumers now routinely use several channels to make a single purchasing decision. The compelling value of smart mobile technologies in particular is that they are with...
View ArticleKeeping Up with the Mobile Consumer
By Nikki Baird & Steve Rowen While much has been made of consumer adoption of smart phones and the havoc it is wreaking on the retail enterprise, very little data exists as to how, exactly,...
View ArticleThe Local Approach: The State of Localized Advertising in Retail
By Nikki Baird & Steve Rowen As retailers struggle to create relevant, “local” experiences in digital channels, they are also challenged to maintain their stores’ relevancy – retailers must rethink...
View ArticleCustomer Centricity 2.0: The Rise of the Chief Marketing Officer
Retailers are currently struggling with something beyond a proliferation of channels – it’s more like an explosion – both for selling to and communicating with consumers. This disruption is hitting the...
View ArticleeCommerce 2012: Back to the Future
While virtually all retailers expect more revenue to ultimately come from the online channel than ever before, they are more challenged than ever to keep up with evolving consumer behavior. Never...
View ArticleOmni-Channel 2012: Cross-Channel Comes of Age
Download Report When RSR first started conducting cross-channel benchmarks, our going-in thesis involved testing whether retailers thought multi-channel retailing was an important priority. At the...
View ArticleMarketing in Retail: Making the Case for the CMO
Download Report The retail marketing leader currently seems halfway through a transition — reporting in the right place, but without the span of control or influence that will help that leader succeed...
View ArticleThe Multi-Channel Retailer’s Reality in a Post-Amazon World: Benchmark Report...
Download Report Customers have become channel agnostic, and as a result, retailers know they must be as well. But this year, the challenges typically associated with operating a successful eChannel —...
View ArticleOmni-Channel 2013: The Long Road to Adoption
Download Report Consumers that connect with retailers via multiple selling channels are more profitable than ones who don’t. As a result, the industry has moved from the question “Should we sell...
View ArticleRetail Marketing 2013: Organizational Drift
Download Report Retail marketing has received a tremendous amount of attention over the last 18 months. It has gone from its own department doing its own thing — down to its own technology purchases —...
View ArticleThe Great Leveler: eCommerce’s Next Move
Download Report In this year’s annual eCommerce benchmark, we found fascinating similarities between the largest and smallest retailers, all of whom are challenged by Amazon.com’s continued march...
View ArticleMobile In Retail: Reality Sets In
Download Report Thanks to their love of smart mobile devices, consumers have shaken retail to its foundations. With brand new digital paths-to-purchase, times have truly changed, and retailers are...
View ArticleOmni-Channel Retail 2014: Double Trouble
Download Report Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile. It’s no longer an option. It’s a...
View ArticleRetail Marketing 2014: On the Digital Road
Download Report In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In...
View ArticleeCommerce in Context: Coping With Maturity
Download Report Retail eCommerce is moving into a new phase: out of the high-growth races of the Internet’s early days to managing eCommerce in the context of the total shopping experience. But...
View ArticleMobile Retail Finds New Purpose
Download Report It’s difficult to fathom how quickly retail is changing as a result of smart mobile devices. It is no secret that retailers are no longer in control, and the question has quickly...
View ArticlePricing 2015: Learning to Live in a Dynamic, Promotional World
Download Report When it comes to pricing, retailers stand at the intersection of many crossroads. They believe their promotions are effective, even though they don’t have a lot of measures in place to...
View ArticleOmni-Channel 2015: Taking Time, Money, Commitment And Technology
Download Report It’s amazing how quickly cross-channel consistency has gone from profit boon to table stakes. While most retailers accept that consumers’ paths-to-purchase are influenced by digital...
View ArticleHome Delivery: Retailers’ Brave New World
Download Report Home delivery, long a dormant and specialized activity for retailers selling large durable goods like furniture and appliances, is experiencing a renaissance, driven increasingly by...
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