By Nikki Baird & Steve Rowen
While much has been made of consumer adoption of smart phones and the havoc it is wreaking on the retail enterprise, very little data exists as to how, exactly, retailers are responding. What are the biggest priorities – apps, mobile sites, mobile marketing campaigns? What about the platforms for devices themselves – is the priority on Android, iPhone, tablets, or are retailers tackling all platforms at once? Also, which capabilities are the most important to deploy to consumers who want to use mobile to engage with retailers?
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